Digital Tech Heavyweights Join Tech Lab Board of Directors. The IAB Tech Lab is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions. The goal of the Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of an industry.

Making Measurement Make Sense (3MS) is a cross-industry initiative founded by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB). The Media Rating Council (MRC), an independent body, is responsible for setting and implementing measurement standards. For the latest 3MS news, visit www.MeasurementNow.net.

The 2015 Digital Content NewFronts took place April 27 through May 7 spotlighting the best in upcoming digital video programming for marketers and media buyers trying to reach engaged audiences. The nine-day lineup consisted of a series of presentations from prominent media brands, showcasing innovative content from some of the biggest names across the entertainment landscape. 

The IAB Standard Ad Unit Portfolio includes a range of formats designed to meet marketers’ communications needs across the purchase funnel with concept ads, content ads, and commerce ads. The IAB Display, Mobile, and Digital Video Rising Stars provide the canvas for the next generation of digital brand advertising.

The IAB Education Foundation is a 501(c)3 nonprofit organization that was created to tackle the twin problems of lack of diversity and growing skill gaps in the digital media and advertising industries.

IAB Certification programs establish and measure the baseline digital industry knowledge required for digital advertising professionals.

5,500 Digital Professionals from 300+ Companies participating

An educational-series that breaks down complicated industry subjects in a way that both professionals and students on every level can easily comprehend.

The IAB Ad Lab is a state-of-the-art multipurpose meeting and events center where the digital world comes together for case study presentations, networking receptions, research releases, roundtable discussions, product demonstrations, professional development classes, tech meetups, webinars, and more.